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Global Marketing Strategies / Text OnlyBy Jean-Pierre Jeannet and H. David Hennessey. ISBN 10: 0618071881. ISBN 13: 9780618071883. Used condition. Hardback published 2001 by Cengage Learning.In Stock
$5.00
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Global Marketing Strategies - With 04 CasesBy Jean - Pierre Jeannet and H. David Hennessey. ISBN 10: 0618311912. ISBN 13: 9780618311910. Used condition. Hardback published 2004 by Cengage Learning.In Stock
$21.95
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Global Marketing Strategies / Text OnlyBy Jean-Pierre Jeannet and H. David Hennessey. ISBN 10: 0618071881. ISBN 13: 9780618071883. New condition. Hardback published 2001 by Cengage Learning.
In Stock
$6.00
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Global Marketing Strategies / With 2005 CasesBy Jean-Pierre Jeannet and H. David Hennessey. ISBN 10: 0618311920. ISBN 13: 9780618311927. Used condition. Hardback published 2004 by Cengage Learning.In Stock
$244.50
$60.45
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Global Marketing Strategies -Text OnlyBy Jean-Pierre Jeannet and H. David Hennessey. ISBN 10: 0618310592. ISBN 13: 9780618310593. Used condition. Hardback published 2004 by Cengage Learning.In Stock
$244.50
$122.18
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Casses in Global Marketing Strategies - With Annual UpdateBy Jean-Pierre Jeannet and H. David Hennessey. ISBN 10: 0618159509. ISBN 13: 9780618159505. Used condition. Hardback published 2001 by Cengage Learning.In Stock
$143.00
$82.00
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Global Marketing Strategies -Text OnlyBy Jean-Pierre Jeannet and H. David Hennessey. ISBN 10: 0618310592. ISBN 13: 9780618310593. New condition. Hardback published 2004 by Cengage Learning.
In Stock
$244.50
$146.61
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Global Marketing Strategies / With 02 CasesBy Jean-Pierre Jeannet and H. David Hennessey. ISBN 10: 0618159495. ISBN 13: 9780618159499. Used condition. Hardback published 2001 by Cengage Learning.In Stock
$5.00
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International Marketing: Strategy and theory, Fifth EditionA key text examining the theory and strategy of marketing in a global context, this acclaimed text uses academic rigour rather than anecdotal evidence. The new edition features key new data, updated case studies, and a revised companion website.Read MoreIn Stock
$22.74
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Global MarketingThe authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.Read MoreIn Stock
$246.95
at Amazon
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Global Marketing Strategies And Cases In Global Marketing Strategies Annual ...Global Marketing Strategies" earns high praise for its up-to-date coverage of the field, especially from instructors of graduate-level courses. In addition to the latest research, this text reinforces the importance of global strategic thinking, or the "global mindset," with current examples from well-known companies across Europe, Asia, and Africa, as well as both North and South America. The authors have revised the complete text with reference to current academic and trade sources.An updated casebook ...Read MoreIn Stock
$246.95
at Amazon
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Social Marketing for Public Health: Global Trends and Success StoriesSocial Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurabRead MoreIn Stock
$44.95
at CourseSmart
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Global Marketing Management: A CasebookGLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide. Emphasis is on marketing strategies of domestic marketers to international operations and the institutional structure that exists in international markets. Marketing strategies of corporate operations within the global arena are also examined. The greatest challenge to the complex new demands of the expanded, global marketplace comes in developing the organizational capabilities and ...Read MoreIn Stock
$142.23
at Amazon
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Global Marketing for Australian Education: Lessons and StrategiesInternational Education has become a global industry, driven by aggressive marketing overseas of degree programs by universities. Actors in international education are contributing to the new phase of international education industry. International education providers, thus, need to acknowledge the developments, understand marketing strategies and address the challenges of the future. By investigating Australian international education industry, this book explores the concepts and practices of international ...Read MoreIn Stock
$81.00
at Amazon
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This Business of Global Music Marketing: Global Strategies for Maximizing ...Worldwide tours, internet downloads, international album distribution--the global market for music is expanding with lightning speed, and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but ita s also full of cultural, regulatory, administrative, legal, political, and logistical pitfalls. This Business ofa ¢ Global Music Marketing offers a map of the world, with full information on how to break into the ...Read MoreIn Stock
$9.98
at Amazon
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Digital Marketing: Global Strategies from the World's Leading ExpertsThe first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education ...Read MoreIn Stock
$43.37
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Understanding Digital Marketing: Marketing Strategies for Engaging the ...The world of digital media is changing at a phenomenal pace.A Constantly evolving technologies, and their evolving uses,A are transforming how we access informationA and how we interact and communicate with one another on a global scale.A Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. The book shows readers, in a practical and comprehensive way, how to ...Read MoreIn Stock
$26.37
at Amazon
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Art of War for Warrior Marketing (Sun Tzu's the Art of War Plus)Two book in one, this award-winning book contains the complete original text of The Art of War is on the left-hand pages and its line-by-line adaptation for facing marketing challenges is on the facing right-hand pages. While our sales adaptations focus on using traditional strategy in selling specific accounts, this book applies those same methods to positioning a brand in the marketplace and creating market awareness of that brand.Read MorePre-order
$19.95
at Amazon
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Marketing leadership in hospitality and tourism : Strategies and tactics ...For courses in Hospitality Marketing and/or Tourism. How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such as strategic pricing and revenue management, customer loyalty programs, proven communication mixes, and more! Each chapter explores how to ...Read MoreIn Stock
$103.07
at Amazon
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Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for ...For courses in Hospitality Marketing and/or Tourism. How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such as strategic pricing and revenue management, customer loyalty programs, proven communication mixes, and more! Each chapter explores how to ...Read MoreIn Stock
$141.20
at Amazon
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