Become.com, Guidester Team to Better Serve Advertisers

New Ad Solution Delivers Incremental Revenue, Quantifiable ROIs and Enhanced Branding to Product Manufacturers

MOUNTAIN VIEW, CA & NEW YORK, NY - November 7, 2007 - Guidester, Inc. (http://www.guidester.com/), the first paid search network for product manufacturers, today announced a partnership with Become.com (http://www.become.com/), one of the Web's most robust CSEs which offers over 25 million products from more than 5000 merchants. This partnership enables advertisers to generate incremental revenues, improve branding and achieve higher ROIs by securing better placement for their products in Become's search results.

Using Guidester's Hit List™ service, participating manufacturers like Sony, Olympus and Lenovo can leapfrog competition on Become's search result pages which is where consumers spend the most time researching products and finalizing buying decisions. Studies indicate the majority of shoppers buy products which appear at the top of product lists and search results so securing these slots is an essential part of interactive product marketing strategies.

"Become.com prides itself on continually finding ways to bring unique value propositions to its partners and differentiate its services from its competition," said Michael Yang, Become.com's chief executive officer who is also credited with founding MySimon. "In teaming with Guidester, we're now able to provide additional value to consumer brands and make available previously untapped but very valuable Web site real estate on which they can optimize their campaigns."

Hit List works by factoring manufacturer cost-per-click (CPC) bids into Become's existing product sorting algorithms. When shoppers click on manufacturer sponsored products which appear in the top search result positions and product lists, manufacturers are charged the CPC amounts they set in Guidester's AdMatch bidding engine. Guidester tracks sales conversion rates on its network of partners and delivers detailed reports to participating manufacturers which include click and ROI stats.

"We've taken the time-proven practice of allowing product advertisers to influence in-store merchandising and applied it to the Internet for the first time," said Joe Chin, chief executive officer of Guidester, Inc. "Manufacturers have long known the value of optimal product placement in brick and mortar retailers, and we can now provide them with the online equivalent of eye-level shelf space in a retail store."

An interactive demo is available at: http://www.guidester.com/ademo.

About Become.com

Become.com is a powerful search engine and comparison shopping service. Founded by industry pioneers Michael Yang and Yeogirl Yun, creators of MySimon, Become.com helps people make better buying decisions and purchases online. Become.com searches over four billion web pages and uses its patent-pending AIR™ (Affinity Index Ranking) search technology to provide the Internet's most useful product reviews and guides, and then makes it easy to find and buy products from brand name retailers at the best prices. With over 25 million products from 5000 merchants, Become.com provides the Web's most robust and easy to use combination of relevant product research and comparison shopping. Please visit us at www.become.com.

About Guidester, Inc.

Guidester is the first paid search network for product manufacturers. Through Guidester's proprietary AdMatch bidding engine, product manufacturers like Sony, Olympus and Lenovo set CPC bids to influence top product placement in the search results on Guidester's network of ecommerce and comparison shopping engine partners. Guidester provides manufacturers with sponsorship opportunities through a variety of services and navigation tools it deploys on its partner sites including: Guidester Hit List™, Guidester NAV™ and Guidester IQ™. For more information on the company and its services, please visit us online at http://www.guidester.com/ or call 212.227.8990.

Contact

Become.com
Jon Glick
Vice President: Product Search
(650) 694-7900 x 231
jglick@become.com

Guidester, Inc.
Jarred Kirsch
Vice President of Business Development (212) 227-8990 x309
jkirsch@guidester.com